The existing food system is a CIRCUS, which we unknowingly play along in. The campaign “stop playing the food game” will help people understand which actions promote and which can help stop the food circus, how to avoid getting involved in the existing game, how to resist its downfalls and to think about food choices in a sustainable manner.
Responsible food consumption is a clever and sound food choice, which entails:
- consuming healthy and seasonal, local food;
- choosing unprocessed products;
- reducing meat consumption;
- buying food directly from farmers, choosing family businesses;
- reducing food going to waste.
Responsible food consumption means respecting the planet and its inhabitants – people, animals, and plants. Respect for the people that feed us – farmers from Latvia and the whole world. It is the ability to see the connection between individual behaviour and its impact on the global development.
In the framework of the campaign, the documentary film The Economics of Happiness will help people to see the connection between the local and the global.The authors of the film search for a new formala for happiness in a world built by corporations, in which wealthy people often feel depressed and upset by consumer culture. The film is show in more than 100 municipalities all over Latvia. In 20 event venues the Latvian Farmer’s Federation will invite farmers to discuss current developments in the field of food production and consumption. The focus of these discussions will be on the impact of globalisation on food consumption, the development of the agricultural sector and the influence of farmers on global processes.
From March until May it will be possible to view the travelling National Geographic photo exhibition The Invisible Side of Food in Latvia’s bigger cities – Riga, Liepaja, Ventspils, Jelgava, Valmiera, Rezekne and Daugavpils.
In order to better understand the essence of responsible food consumption, a number of famous Latvians have agreed to accept our Challenge. They will try to adopt principles of responsible food consumption into their lives in order to inspire the wider public. Via social media, videos and radio appearances, they will show how easy or difficult it is, what challenges they face and what answers each individual finds to problems.
* The campaign takes place within the framework of the project “Glocalization – the local key to global development. The European Year of Development 2015 and a project of the EU presidency for the Latvian EU Presidency 2015”. The implementation of the project is financed by the European Union (90%), the Social Integration Fund (5.42%) and the Latvian Ministry of Foreign Affairs (4,58%). The project is implemented by the Latvian platform for a development society (LAPAS) in cooperation with three member organisations – homo ecos:, the Latvian Farmer Federation and the Latvian Rural Forum. The project envisages several measures to raise public awareness of development cooperation issues and in particular on the individual conduct of the impact on global processes. More information – www.lapas.lv
* The individual activities are co-financed by the project “Local action for global development”, which is financially supported by the Latvian Environmental Protection Fund.